Let’s be real—following up can feel awkward, like you’re nagging someone. But here’s the truth: you’re not annoying anyone. In fact, you’re doing your business (and your potential clients) a favor.
Why It’s Essential:
People are juggling a million things. That email you sent last week? It probably got buried under a mountain of “urgent” notifications or forgotten during their morning coffee rush. Following up is the reminder they need to refocus on your conversation.
Here’s why following up works:
- You’re top of mind: People have short memories when they’re busy. By following up, you’re making sure you don’t fall off their radar.
- It shows commitment: Persistence isn’t pestering—it’s showing you believe in your value. Potential clients will appreciate that you care enough to follow through, especially in real estate, where trust is everything.
- You’re offering help, not a hard sell: If they showed interest in your services, they’re already halfway there. Your follow-up isn’t a desperate plea—it’s a nudge, offering them the next step toward a solution. That’s a service, not an inconvenience.
How to Follow Up Without Feeling Like a Stalker:
- Stay human: Don’t overthink it. Your follow-up can be as simple as, “Just wanted to touch base and see if you had any questions about our last conversation.” You’re a person, not a robot.
- Offer something of value: Make the follow-up worth their time by including something useful—a relevant article, new market data, or a quick tip related to their needs. You’re not just reminding them you exist; you’re giving them a reason to engage.
- Automate smartly: Set up a reminder or use an email system that automates your follow-ups. This keeps things efficient, so you’re not mentally tracking every potential lead like a game of whack-a-mole.
Following up = Closing Deals:
The reality is, most deals aren’t closed on the first conversation. They’re closed in the follow-up. According to research, 80% of sales require at least five follow-ups before a prospect says yes. If you’re dropping the ball after the first try, you’re leaving potential deals on the table.
So, ditch the guilt. Following up isn’t annoying, it’s how you stay relevant, build trust, and keep your business moving forward. You’re not pestering—you’re showing you’re serious, reliable, and ready to help when they are. So go ahead and send that follow-up. Your future self (and your bank account) will thank you.
