We help real estate agents grow real businesses—with systems that don’t fall apart the second you step away.
CoreOps Collective was built for the agents doing everything themselves, the ones running successful businesses that still feel messy behind the scenes. We’ve been where you are—deals closing, revenue growing, but no clear structure holding it all together.
We don’t hand you another template and wish you luck.
We get inside your business, build the custom systems you actually need, and make sure you know how to use them.
Our work lives in the backend—operations, workflows, accountability, financials, hiring, client experience. But the real goal? Giving you back control. So you can scale with confidence, lead like a CEO, and finally stop duct-taping your business together.
MEET THE TEAM
HEY REAL ESTATE AGENT
This is the place for busy real estate AGENTS who are done figuring it out on their own.
You built the business.
now let's make it run like one.
About
I help real estate agents stop being the system.
Before CoreOps, I was the behind-the-scenes engine of a top-producing real estate team—running ops, building processes, putting out fires, and doing the jobs of three people. I’ve seen what happens when businesses grow faster than their systems: burnout, breakdowns, and a lot of guessing. As the former COO of a top ten mega team, I know what it takes to scale your business.
I built CoreOps Collective to be the thing I wish existed back then: a place where agents could stop winging it, start leading, and get the structure they need to scale without giving up their sanity.
This isn’t cookie cutter templates that you can find on Etsy. I help you build a real operational foundation—custom systems, clear roles, and a backend that doesn’t rely on you remembering everything.
You’re the visionary. I make sure your business can keep up.
FOUNDER & CEO
LAUREN DUKE
Here’s the team that makes it happen:
SHANNON BLACKARD
DIRECTOR OF OPERATIONS
I’m the one who turns all the big ideas into actual systems—and makes sure nothing gets dropped along the way.
Before I joined the real estate world, I spent years as an educator, which taught me how to break things down, get people on the same page, and create order out of chaos. When I transitioned into operations for a high-performing real estate team, I realized how similar the two worlds were: both needed structure, clarity, and someone keeping everything (and everyone) moving.
Now, at CoreOps, I lead implementation and internal operations. I take the vision and strategy we map out with clients and build the backend to support it—systems, timelines, workflows, and follow-through. I don’t believe in half-built ideas or one-size-fits-all answers. I believe in making sure it actually works—for your business, your team, and your goals.
If it needs to get done, I’m probably the one making sure it happens.
Lauren wyatt
EXECUTIVE ASSISTANT
I'm the other Lauren. And I keep CoreOps moving forward—one initiative, project, and post-it-free system at a time.
I support the internal team by staying ahead of what’s coming next—whether that’s prepping for launches, organizing behind-the-scenes logistics, or making sure our big-picture ideas don’t stall out in the day-to-day. I’m also the one keeping an eye on our CoreOps Community, making sure members feel supported and engaged, and that nothing falls through the cracks while we’re building what’s next.
This team moves fast—and I’m here to make sure that momentum doesn’t stop. My job is to keep us aligned, efficient, and moving in the direction we actually planned to go.
As seen on...
Operations is the backbone of a thriving real estate business. No amount of lead gen or marketing can outpace bad systems. If your operations are weak, your business will break.
around here
we believe that
You don’t need more leads—you need better systems. Most businesses don’t have a lead problem; they have a follow-up and execution problem. Structure and automation turn wasted opportunities into closed deals.
Your admin isn’t just an assistant—they’re a leader. Treat them like a strategic partner, and they’ll help scale your business faster than you ever could alone.
If you can’t step away without everything falling apart, you don’t have a business—you have a job. Strong operations create freedom, not just efficiency.
The right community is the ultimate shortcut to success. You grow faster when you’re surrounded by high-level peers who challenge, support, and open doors you didn’t even know existed.
I felt incredibly heard and supported throughout the Strategy to Scale process
"Lauren is absolutely incredible at not only predicting what is needed, but tailoring the process to the individual needs of each agent and real estate team she works with. This industry is not a one size fits all, and Lauren absolutely understands that. When working with her, I never once felt like i was forced into a box. In fact, I felt as though I was coming out of one!"
-CANDACE, OWNER OF HOLLON HOME GROUP
Before joining the "Strategy to Scale" program, my processes and training were scattered and inefficient.
"I struggled with managing various tasks and ensuring consistency across my team. Training sessions were unstructured, and there was a lack of cohesive systems in place, which led to confusion and delays.
After completing the "Strategy to Scale" program, my business is now well-organized and streamlined. The program provided a clear framework for structuring my processes and developing comprehensive training materials. I now have efficient systems in place, consistent team training, and improved overall productivity. This transformation has not only enhanced my team's performance but also positioned us for scalable growth.
-JACIE, OWNER OF JACIE AND CO REAL ESTATE
You NEED (not want) Lauren and her business.
When I first started the admin role for a top producing realtor, I thought I had really grasped the duties & responsibilities of the job. After 6 weeks of training with Lauren, I realized how many vital pieces of the business I was not implementing. Lauren taught me how to be a profitable admin and has provided me the resources to step up in my role to help the business grow.
Having one on one coaching with Lauren made all of the difference. I came with a list of questions every week and she was able to visually walk me through, step by step. Her systems are very thorough and once you learn it- you don’t forget it. If you’re in an admin role, or you’re a realtor doing it all of yourself- you NEED (not want) Lauren and her business. She is personal, she tailors to what YOUR goals are & she uses all of her experience and knowledge to pour into you and your business!
-PAIGE, OPERATIONS MANAGER
Explained things easily & removed confusion
"Lauren was always able to navigate and teach while staying calm and collected even in a time that felt chaotic. She was able to simplify tasks & systems and explain them clearly for our organization. CoreOps Collective is the perfect fit for owners and admin who know the basics but but looking to take business to the next level but maybe aren't fluent in systems and procedures."
-BRI, DIRECTOR OF OPERATIONS
There was never a "no" with her.
"Lauren always knew the answer, and if she didn't, she would always find it out. There was never a "no" with her. She's personable. It makes this real estate industry less stressful knowing someone can be both professional and relaxed all in one."
-CIARA, REAL ESTATE AGENT WITH EXP REALTY
Two words: Relatable and genuine
"Lauren constantly surprised me with her creative spirit. She envisioned specific work flows and would continually push to make those come to life in the most creative way. It was inspiring to be a part of one of her projects. Lauren is a perfect fit for someone who might lack in setting a plan in motion or coming up with specific material to help guide the way."
-STACEY, TRANSACTION COORDINATOR
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I promise, it's not *another* newsletter that's just trying to sell you stuff. Honestly, it's a lot of me talking about all the mistakes I've made and learned from. Scouts honor, it ain't spam.
