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Book a discovery call → Upcoming Workshop Planning Your 2027 Client Experience Nov 18, 2026 · 12:00pm ET The Inner Core is open. $99/month. Clients only. →

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One email a week. Arrives Thursdays. Goes great with coffee.

Most people avoid operations. We built a whole company around it.

We live for the boring stuff. CoreOps Collective team

The team that builds what your business has been missing.

Every person on this team has worked inside a real estate business. Not consulted from the outside. Actually in the room, holding it together. CoreOps exists because we lived the problem before we built the fix.

You were never supposed to figure all of this out alone. Neither were we.

Every person on this team has lived the problem they're fixing.

We know what it looks like when you are the system. When the tasks pile up, the people need you all at once, and somewhere between the third showing and the fifth follow-up you realize there are not enough hours and you are running out of you.

CoreOps is a collective because no one person had all the answers. We each came from a different corner of real estate operations and found each other around the same problem. Together we built the thing none of us could have built alone.

CoreOps exists because none of us could do it alone either.

Founder + CEO

Meet
Lauren Duke.

Every good business has an origin story. Some of them start in big fancy boardrooms with venture capital and a vision deck. Mine started with a cosmetology license, a career change nobody planned, and a lot of figuring it out in real time. I've been making mistakes in this industry long enough to know exactly how to fix them. And stubborn enough to make sure they only happen once.

Ohio Roots. Florida Planted.

I grew up in Ohio and traded the snow for sunshine as soon as I could. Haven't missed winter a single day since.

I've also had a knack for organizing things for as long as I can remember. Before there were teams to manage and businesses to run, there was an imaginary flock of sheep.

They were very well organized.

There was a whole other plan.

Before real estate, I went to cosmetology school. Got my license, built a clientele, and had every intention of making a career out of it.

Then life did what life does. Plans changed, my last name changed, and I found myself headed in a completely different direction.

I still have my cosmetology license, though. Never know when someone might need a haircut and a business strategy.

My introduction to real estate was... educational.

I started as an admin for a real estate team growing faster than its systems could keep up with.

There wasn't exactly a training manual. A lot of it was figuring out what needed to happen, building a process for it, and moving on to the next fire.

Somewhere along the way, admin turned into Director of Operations. Then COO of a top-ten mega team.

Turns out I was pretty good at making order out of chaos. Which was convenient, because there was plenty of chaos to work with.

A little Disney magic. A lot of persistence.

We go to Disney every chance we get. My daughter calls it Mickey's house, and she asks if we're going pretty much every time we get in the car.

We are usually going to Publix.

But she keeps asking, and every once in a while, the answer is yes.

I have to respect the commitment. She's playing the long game.

Baseball makes sense to me.

I've loved baseball for as long as I can remember.

Everyone has a position. Everyone has a job to do. There are signals, strategies, and a whole lot happening behind the scenes that make the game work.

Naturally, I found a way to turn that into a business lesson.

An entire presentation, actually.

I don't think anyone who knows me was particularly shocked.

And that's how we got here.

I spent years helping other people build businesses that could actually support the growth they were chasing.

I've seen what happens when the right people, processes, and systems are in place. I've also seen what happens when they're not.

Eventually, I realized I wanted to take everything I'd learned and build something of my own.

So I did.

That's how CoreOps came to be. And I still get to do my favorite part: figure out what's not working, build what will, and help good people run better businesses.

I didn't build CoreOps Collective to be the only one in the room. |

Lauren Wyatt Director of Operations

Jenna Swift Strategist

Savannah Pounds Brand + Creative Director

Amanda Williamson Tech Support + Systems Builder

Things we won't apologize for. not even a little bit.

We have strong opinions about how a business should run. Some of them are unpopular. None of them are negotiable.

Showing up with solutions, not a PDF and a pep talk.

Believing that structure is what gives people their time back. Not hustle.

Thinking operations are the most underrated competitive advantage in real estate.

Taking the boring stuff seriously. It's holding everything else up.

Building it for the business you're running, not the one we think you should have.

Caring as much about what happens after we leave as what we build while we're there.