They say it takes a village to raise a child, and the same principle applies to building a real estate business. Your business is like your baby, and nurturing it requires a strong and supportive community. Just as a child benefits from the care of various adults, a real estate business thrives on collaboration and support from a diverse team of professionals. So, let’s check out how you can build your village and to make sure your real estate business flourishes.

Assemble the A-Team: Operations and Administration

First things first, you need a solid foundation. Your operations team is the bedrock of your business.

  • Operations Manager: Think of this person as the conductor of your orchestra, making sure every section works in harmony.
  • Administrative Assistants: These are the unsung heroes who keep the day-to-day running smoothly, handling everything from scheduling to paperwork and for real life, they are *super* important.

Marketing Maestros and Sales Superstars

You might have the best properties in the market, but without an amazing marketing and sales team, it’s like throwing a party and forgetting to send out invites.

  • Marketing Strategist: This person crafts compelling campaigns and knows how to create buzz using the latest digital trends. We need allllll the trends these days. 
  • Sales Agents: The friendly faces who turn prospects into happy clients with all of their charm and expertise.

Maintenance and Construction Crew: The Fix-It Squad

Even the most beautiful properties need upkeep and occasional sprucing up. This is where your maintenance and construction vendors come in.

  • Contractors and Builders: The magicians who transform fixer-uppers into dream homes. 
  • Maintenance Staff: The people who keep everything in tip-top shape, ensuring your properties always look their best.

Networking and Community Relations: The Social Butterflies

In real estate, it’s all about who you know. Building a network and maintaining good relationships with the community can open doors you didn’t even know existed.

  • Networking Specialist: This person connects you with other industry professionals, expanding your reach and influence. 
  • Community Relations Manager: Engages with the local community to build a positive reputation and foster goodwill.

Social Media Team: The Digital Storytellers

In today’s digital age, having a strong social media presence is CRUCIAL. Things can easily get lost in the vast array of content on social media. People want a peek behind the curtain, they want to get information easily and your social media team ensures your brand is always in the spotlight.

  • Social Media Manager: Crafts engaging content and campaigns across all platforms to keep your audience hooked and up to date.
  • Content Creators: The creative minds who produce eye-catching visuals, videos, and posts that tell your brand’s story.

Client Care Specialists: The Relationship Builders

Client satisfaction is paramount in real estate. Your client care specialists ensure every client feels valued and well taken care of. Which is what we all want, right?

  • Client Care Manager: Oversees the client experience, ensuring all interactions are positive and professional.
  • Customer Service Representatives: The friendly voices who address client inquiries and resolve issues, building lasting relationships.


Building a successful real estate business takes a village, a diverse team of professionals each bringing their unique skills to the table. By assembling a strong operations team, leveraging marketing and sales expertise, maintaining your properties with a reliable maintenance crew, building solid networks, having a dynamic social media presence, and prioritizing client care, you can ensure your real estate business not only survives but thrives.

So, get out there and start building that village. Reach out to others in the industry, in your community and watch that baby grow! If you’re looking for a little push, pop on by our Real Estate Leaders Group to ask questions, network and join our community where our goal is to support one another!

That’s all for now folks!

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